KODAK PERFECT TOUCH PROCESSING
Hot Summer Fashion and Photo Tips

Summer is upon us, and the warm-weather clothes are making their way out of millions of closets across America. But before you pull out that flowered sundress from last season -- STOP! You could be venturing into the "what not to wear zone."

And how about all of those photos you're sure to take this summer -- do you really want to be remembered as a "fashion faux pas?"

Kodak has teamed with celebrity stylist and fashion expert, Wayne Scot Lukas, to offer easy tips on how to look your best in pictures, and how to get the best pictures possible this summer and for the rest of your life.

"We all know how scary we look when we're at our most comfortable - Yikes! We also know how great we can look and feel when dressed for big events. We will show you a few easy tips so that you will feel great, be comfortable and look you're very your best in every memory you create with Kodak film and Kodak Perfect touch. Whether your child's wedding or climbing Mt. Everest, (not in the same dress!) we want to show people how easy it is to look your best in pictures and to demonstrate that processing makes a big difference in how your photos turn out." -- Celebrity Fashion Stylist and Fashion Expert, Wayne Scot Lukas

You Are What You Wear Be conscious of the old saying, "A picture is worth a thousand words? Don't let those words be, "REMEMBER THAT HAIR!" or "WHAT WAS I THINKING IN THAT."

When looking at family photos, if you hear the words, "BAD 80's," run. If you have to tell your child with pride, I copied that hair from the Bee Gees Saturday night fever album cover, and you're a women get out the shredder. Not the shredder for your hair but for the pictures! You know you can only hide your body and bad fashion behind so many babies, cars and/or pets in photos. You all laugh but so many have done it! You need to begin to really love yourself as you are. We, with the help of Kodak perfect touch, will show you how to dress yourself so you look your best in every memory you create. In everyday life, you really aren't "only" what you wear. In photos, however, what you look like is really all that matters. No one will say, years from now, "Bad pants,"but such a good heart!

Pay attention to your shape and color choices If you wear a shirt or outfit that feels great and 3-5 people say to you, "You look great in that outfit," or "Wow, that color looks great on you! BUY MORE OF THAT COLOR OR THAT SHAPE OUTFIT! It really is as easy as that. If you listen to the good compliments you can start to create a uniform, YOUR uniform, that will work across the board regarding all events and wardrobe opportunities! You will start to know the shapes that work on your body or the color that brightens up your face and eyes. You can take that color and those shapes and they can go across the boards to T-shirts, bathing suits, etc. From formal to casual wear. We will show you what colors and shapes work for you and your body types.

Take a good look at yourself in your clothes in the mirror and in past photos How does your body balance in them? Leaning tower of Pisa (everything is a little off and leans to the left) or Niagara Falls (rolls of skin falling out of too tight bras and over too tight waist bands in clothing. Please no walking sausage links - that's where the belt is cinching in a heavy bottom or top to create the illusion of a waist. The fit really is important and we will show you that they way the clothing fits can do wonders for the shapes you create in photos.

Don't shop for trends when you figure out your uniform with our tips, go for classics that will last and are season-less, you, and your new sense of balance with the help of Kodak Perfect touch will create memories that will be timeless and last a life time.

Past, Present, and Future Let's face it we all take pictures, or we have all been in them. Photos are our way of documenting our history. It reminds of us of where we've been and where we are going. Kodak pictures take you back to your mother's hands, your father's eyes, and your childhood pet. Kodak pictures let your children know your history and Kodak pictures help create memories of your families future. I challenge you to go home and look at your family photos - what is on the back of almost every photo you have, KODAK. There is a reason for that. Quality and trust. Your parents did, your grandparents did and now it is time to pass that on. Kodak is part of all of our past, let's make Kodak perfect touch part of all of our futures! We will help you make sure your look is up to par before you take that leap into forever. Kodak perfect touch film-processing can make a huge difference in the quality of your pictures. Kodak and the new perfect touch, part of your past, part of your family, part of our forever.

Picture this - you're looking particularly cute and your smile is dazzling. You'll want to capture the moment exactly the way you remember it. Film-processing matters and makes all the difference in picture quality. Remember to choose Kodak Perfect Touch Processing, which scans and improves each individual picture to reveal more vibrant colors, richer details and fewer dark shadows. Your very best will shine through!

Here's a good tip regarding your personal color choices. Look at celebrities, pay attention to who has similar coloring to you regarding hair skin and makeup. You are handed free fashion advice every time a celeb gets dressed to go out. If you have similar coloring to a star you like, watch what she or he wears, watch the colors their 6,000.00 dollar a day stylist puts them in. Those colors will work for you also. Notice which colors don't work for your celeb "twin" and avoid those. The same will work for body types, which celeb is closest to you in shape? We have Kathy Bates Cameron Manheim all the way down to Lara Flynn Boyle and Calista Flockhart. Someone for everyone! Pay attention to the shapes they wear. Watch how they pose in photos. The girls at entertainment tonight know the trick. Look at the 3/4 turn they do when they talk to the camera. Wide hips?,… Square off your shoulders to camera and twist your hips away giving a slimmer line. It is really very easy. We will show you better ways to stand, sit and or pose in every shot you take, the stars do it in every photo they have taken. Six thousand dollars of free fashion advice just by watching T.V. or reading people magazine. We will cover these tips.

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You know you can only hide your body and bad fashion behind so many babies, cars or pets when you appear in photos. You may laugh, but everyone has done it! Wayne has a few tips that will show you how to dress so that you look your best in every memory you create. In everyday life, you really aren't "only" what you wear. In photos, however, what you decide to wear, how you do your hair and the type of processing you choose ALL make a big difference in the quality of your pictures.

Here are a few quick tips to help you look your best in pictures:

Tip #1:
Pay attention to your shape and color choices. If you wear a shirt or outfit that feels great and people say to you, "you look great in that outfit," or "wow, that color looks great on you," BUY MORE OF IT! It really is that easy. If you listen to the good compliments you can start to create a uniform, YOUR uniform, that will work across the board regarding all events and wardrobe opportunities. Don't shop for trends when you figure out your uniform; go for season-less classics that will last.

Tip #2:
Take a good look at yourself in your clothes in the mirror and in past photos. How does your body balance in them? For example, do you look like the "Leaning Tower of Pisa" (where everything is a little off and leans to one side)? The way your clothing fits can do wonders for your shape in photos.

Tip #3:
Picture this - you've got your favorite outfit on and you're looking particularly cute with a dazzling smile. Film processing matters and makes all the difference when capturing the moment. A new service, Kodak Perfect Touch Processing, which scans and improves each individual picture to reveal more vibrant colors, richer details and fewer dark shadows, will let your very best shine through!

Tip #4:
Look at celebrities, pay attention to who has similar coloring to you regarding hair skin and makeup - this is free fashion advice! Notice which colors don't work for your celebrity "twin" and avoid those. The same will work for body types. Which celebrity is closest to you in shape? There are ways to dress correctly for all shapes and sizes. From Kathy Bates all the way to Laura Flynn Boyle - a celebrity body example for everybody type! Pay attention to the shapes they wear. See what works and what doesn't. Watch how they pose in photos. See why they turn a certain way and how they lift their chins, and try to mirror those techniques.

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